Graphic Design, Digital Design, Animation, Illustration

Starbucks Happy Hour promotion is part of the company’s ongoing strategy to strengthen digitally enabled customer relationships, creating a more seamless and relevant experience both in and outside of Starbucks stores. These events and invitations are offered via e-mail and on the app.

The following seasonal Happy Hour campaigns ran during the fall and holiday seasons in 2018. The design goal was to stay true to the existing brand story, using animation, defined color palettes and illustrations to add whimsy and charm appropriate for the given season.