Self Love concept shop | Pop-In@Nordstrom | Design, Typography, Digital Experience, Social Media
Taboo who? Thoughtfully curated with inclusive sizing, ethical production, exploration and self discovery in mind, Pop-In@Nordstrom: Self Love celebrates power and pleasure, with modern lingerie and loungewear, body care, intimacy products and more.
The limited-time shop launched on January 15, 2021 in select Nordstrom stores and online at Nordstrom.com/pop. My role within the design team was to help create the brand story for the shop, starting with developing a visual moodboard and designing an original lockup and color palette. We then moved onto the digital experience, from the concept shop landing page to social assets and e-mail marketing. We also worked alongside visual merchandising, to ensure our brand vision came across seamlessly in the physical store space.
site experience
instagram posts
e-mail marketing
final lockup (horizontal + stacked orientation)
typography + color palette
project moodboard
lockup explorations
About Pop-In@Nordstrom
Launched in October 2013, Pop-In@Nordstrom is an ongoing series of themed pop-up shops that transitions every four to six weeks to offer a new shopping experience and batch of new, often exclusive merchandise. Pop-In takes two forms: a shop curated around a theme featuring brands across different product categories (fashion, beauty, lifestyle, home/garden, sports/outdoors, etc.), or a partnership with a single brand to bring the world of to customers. Pop-In@Nordstrom was built on a monthly rotation to keep customers coming back to discover new brands, new merchandise and create a fun and compelling experience in stores and online. Each shop features a mix of hand-picked merchandise spanning the high/low price range, with price points often starting at $5.